Hailo, one of the biggest taxi companies in Toronto, has recently launched a very easy-to-use mobile application for their taxi users. This is for the first time that the idea of calling a cab using your mobile phone’s application has been implemented. All you have to do is register yourself with them and request a cab. The app then uses your phone’s GPS to track your location and locate the nearest cabs to your location. When you pick a cab, the app tells you the time when it will pick you up. It also gives you the contact details of the taxi driver. Both drivers and customers can rate each other. This application provides Hailo a great competitive edge over other taxi companies as Hailo’s customers now have another way to avail Hailo’s taxi services.

As the time passes, other companies will also try to compete with Hailo by creating their own app for their consumers. So, in order to survive in the market Hailo will have to keep innovating the app and providing even more features to their loyal customers.

Source: http://dylancollins.com/?p=599
http://www.canadianbusiness.com/blog/tech/105237–the-future-of-taxis-is-here-but-not-without-enemies

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