November 15^th marks the debut of the much-anticipated Plays Station 4. No longer than a week after its release comes the arrival of the XBOX One. It has been seven years since the release of a new console from either of these gaming giants. Now that the release dates are fast approaching, I cannot help but wonder which of the two systems will receive more positive publicity and achieve a greater success rate. Both Play Station and Xbox have their loyal customers; however, it has been almost a decade since the last version of either system has been released. Personally, I believe that the consumers decisions will correlate to the systems they currently own, eagerly waiting for an upgrade and a myriad of new exclusive games for each respective console. From a strategic standpoint, Play Station has been intelligent in releasing the PS4 a week before the Xbox One comes onto the market. Consumers,typically speaking, will not wait an extra week to by a more expensive substitute, in this case, the Xbox One unless they are truly dedicated to the product and the brand. I forecast that the revenue Play Station will receive in the one week it has over the release of the new Xbox will have a noticeable impact the amount of sales Microsoft’s Xbox One makes in its first week of sales.