marketing-blog

So after the lecture today and  discussing the Obama election campaign, and the other go out andvoting campaign, it reminded me of a you tube video that my professor in Comm486c showed us when discssing advetising and influences.

https://www.youtube.com/watch?v=fX40RsSLwF4

So I presume that a few people will have seen this, as apparently there have been previous videos like this in previous years to encourage people to vote.

The subject is clearly a very important topic, by using the people that especially the youth can relate to.

This type of promotion is known as primary demand promotion. The advert focuses on a general aim to encourage people to vote, not a specific promotion to encourage people to vote for a specific individual.

It is essential to this promotion that it should follow the AIDA model to be effective and lead to people taking the action of voting. In this case, the model works through creating awareness of the importance and change that one vote can make. Secondly it creates interest with the audience, this is done particularly well through the use of celebrity endorsement which most people, especially the youth again will look up to for a number of different reasons. Desire is created by the want to make a change as has been highlight, which should lead to the action to register and vote.

i recently came across Chad’s blog and after reading how in an experiment, there is actually no difference in the benefits of drinking botled water, or water from a public fountain in New York.

While he states that Vancouver water is claimed to be some of the freshest in the world, Myself, coming from England, i feel that the water here has a much more metalic taste than back home, which is wy out here I wold rather purchase bottled water than drink from the tap. From experience i think wherever you are raised, you are more likely to have a bias that the tap water is good enough for you, whereas even when you go abroad on holidays where the water is fine to drink, but almost as habbit i would always buy bottled water as I feel that tap water in other countries isnt as clean as my own!

on saying this, even in England i still purchase bottled water when i am out, as opposed to filing up an old bottle from home, which is where i think the marketing of water comes into play as we were discussing in last weeks lecture. Marketers can come at you from all angles for a product that we can get practically for free. it is astonishing really to think that we would be willing to pay a high price for a necessity available to most nations.

I found the post (linked to above) very intersting in looking at both unethical marketing, and how makreting can have an impact not only on the product being aimed at consumers, but also on the consumers frame of mind.

I feel it particularly relates to the lifestyle of the individuals and their self perception. For some people I believe that they will be able to see ads like the calvin clien jeans one, and see the product as purely a par of jeans, but then there are so many more impressionable people who will see that the jeans will make then more attractive to boys… but they indeed have to look like the model, who is skinny and attractive. This ideal that more and more marketers are using in thier campaigns is influencing more and more people, and not always in terms of selling more products, but my making them change themselves to fit what the product portrays.

Obviously there is a reason why marketers use these ads, in order to grab peoples attention, and indeed they do manage that, but should it be down to them to ensure they don’t influence peoples self perceptions into losing weight and acting out in potentially dangerous ways, or should we as the consumer be able to see past the models and only focus on the product they are trying to sell us.

Hi, my name is Faye Thompson and I’m a 3rd year Exchange student from the University of Manchester, England, over here for one year. I’m completely new to this whole blogging business, so I just hope that I am doing this right!

I have decided to talk about one of my favorite adverts… I’m unsure if you guys have this over here, but back in England it was a pretty big campaign based for Adidas Original clothing and footwear. The reason I like this advert is because I think its entertaining, and it portrays Adidas not only as just a sports apparel and footwear company, but it makes you want to wear Adidas products as a fashion statement, and makes you want to be like those people in the advert.

The following link will take you to the advert I am referring to

Adidas Originals – the street where Originality lives

Most people are probably aware of Adidas,and its recognizable logo of 3 stripes, which has been built up over a number of years. The logo has taken different forms, from the original 3 stripes appearing on footwear to make them instantly recognizable, then when Adidas entered the apparel sector in the late 60’s, a few years later the ‘Trefoil’ Logo was introduced, designed to represent the ‘Diversity of the brand’. The following symbol used were the three stripes meant to represent a mountain, indicating the ‘challenge to be faced and the goals to be achieved’.

All of the symbols that have been used to markt this particular rand are equally effecting in telling the comsumer something new about the brand, without really saying anything.

The reason I chose this advert is because I think it shows how a company can connect with its target audience without really advertizing their product, but looking more at a lifestyle that the consumer should buy into. Adidas Originals is the brand group that focuses on lifestyle and fashion, whereas Adidas Performance continues to market towards the athlete.

The most noticeable aspect of this advert is the unbelievable celebrity endorsement that is involved. With names from David Beckham, Snoop Dog, Ian Brown, Noel Gallagher, Agness Dean, N-Dubz, Whitney Port, Ciara just to name a few, there is someone to appeal to all audiences. The scene looks to be one pretty good party, one I know I’d love to be lucky enough to go to so I could be that close to some of those people! The slogan at the end reads ‘Celebrate Originality’; in such a well known international brand, they have managed to incorporate the idea of individuality and uniqueness, within the ‘Originals’ community that is shown in the advert by all the different people from different backgrounds coming together to have fun and enjoy themselves and celebrate Adidas, the brand.

For this reason I think its a very effective way, not to focus so much on the product but to really market the values of the brand. The values that I would say here would be things such as fun, music, friendship, freedom etc. (of course its different for each person when they watch the advert and see how it makes them feel). After this advert aired the downloads of the song went up a lot, and it was played on music channels, all with the association of the brand. Adidas, just like Nike, have a strong brand loyalty, and understand that they need to add value to their products, by selling a particular lifestyle it entices the consumer to buy into this.

Marketing blog 2

m going to talk about a predominantly english store called Marks & Spencers. The reputation it holds in england is a high end retail store, selling Food and Drink, clothing and home products.

M&S food

The food is actually amazing!! And taste even better than it looks in this advert.

Because this advert has become so iconic in England, the song and the womans voice is instantly recognizable! There have been a number of spoof adverts made.

M&S don’t just do food as I mentioned, they have also branched further into clothing and home products. There newest collection of adverts that have been showing over the past year or so have included some big celebrity endorsement from supermodel Twiggy, to Danni Minouge. Not only this, they are also famous for the gorgeous girls in underwear who have made appearences in each seasons advert. (M&S are actually the number 1 provider of womenswear and lingerie in the UK)

2009 Clothing Advert

The slogan of the brand for a while now has been ‘your M&S’. Having recently celebrated its 100th anniversary, the marketing focus of the brand was too emphasis the fact that M&S is your company. Your company that will ensure that you are receiving the quality you deserve. They are all about the customer. In all honestly, they do have an extraordinary customer service program, which i think is one way in which they have managed to reduce the negative word of mouth. Those people who do shop there, often become very brand loyal. They pride themselves on being ethically, socially and environmentally responsible. M&S also is able to appeal to a range of different ages, the main market being middle age women. In itself ,M&S operates like a large department store through its diverse product range. Most things you could want you can usually get in one of their huge stores!

Marketing Blog 3