Month: November 2010

So after the lecture today and  discussing the Obama election campaign, and the other go out andvoting campaign, it reminded me of a you tube video that my professor in Comm486c showed us when discssing advetising and influences.

https://www.youtube.com/watch?v=fX40RsSLwF4

So I presume that a few people will have seen this, as apparently there have been previous videos like this in previous years to encourage people to vote.

The subject is clearly a very important topic, by using the people that especially the youth can relate to.

This type of promotion is known as primary demand promotion. The advert focuses on a general aim to encourage people to vote, not a specific promotion to encourage people to vote for a specific individual.

It is essential to this promotion that it should follow the AIDA model to be effective and lead to people taking the action of voting. In this case, the model works through creating awareness of the importance and change that one vote can make. Secondly it creates interest with the audience, this is done particularly well through the use of celebrity endorsement which most people, especially the youth again will look up to for a number of different reasons. Desire is created by the want to make a change as has been highlight, which should lead to the action to register and vote.

i recently came across Chad’s blog and after reading how in an experiment, there is actually no difference in the benefits of drinking botled water, or water from a public fountain in New York.

While he states that Vancouver water is claimed to be some of the freshest in the world, Myself, coming from England, i feel that the water here has a much more metalic taste than back home, which is wy out here I wold rather purchase bottled water than drink from the tap. From experience i think wherever you are raised, you are more likely to have a bias that the tap water is good enough for you, whereas even when you go abroad on holidays where the water is fine to drink, but almost as habbit i would always buy bottled water as I feel that tap water in other countries isnt as clean as my own!

on saying this, even in England i still purchase bottled water when i am out, as opposed to filing up an old bottle from home, which is where i think the marketing of water comes into play as we were discussing in last weeks lecture. Marketers can come at you from all angles for a product that we can get practically for free. it is astonishing really to think that we would be willing to pay a high price for a necessity available to most nations.