So after the lecture today and discussing the Obama election campaign, and the other go out andvoting campaign, it reminded me of a you tube video that my professor in Comm486c showed us when discssing advetising and influences.
https://www.youtube.com/watch?v=fX40RsSLwF4
So I presume that a few people will have seen this, as apparently there have been previous videos like this in previous years to encourage people to vote.
The subject is clearly a very important topic, by using the people that especially the youth can relate to.
This type of promotion is known as primary demand promotion. The advert focuses on a general aim to encourage people to vote, not a specific promotion to encourage people to vote for a specific individual.
It is essential to this promotion that it should follow the AIDA model to be effective and lead to people taking the action of voting. In this case, the model works through creating awareness of the importance and change that one vote can make. Secondly it creates interest with the audience, this is done particularly well through the use of celebrity endorsement which most people, especially the youth again will look up to for a number of different reasons. Desire is created by the want to make a change as has been highlight, which should lead to the action to register and vote.