ProMarketing

Have you ever been bothered by the loud music in store or restaurant? Today my friend and I went to a restaurant.  The music was too loud there. It is hard for us to talk with each other. So we finished as soon as possible, and went to a desert place, where played the soft music. We stayed in the desert place for much longer time, even we just had one piece of cheesecake.

Is there a relationship between the volume and type of music with consumer behavior? Yes,there is!!!

Research indicates that music volume negatively affects shopping time. “Sale per minutes are much higher when music is played loudly than with soft background music.”

If you are the boss of the store, and your store is small and crowed, will you turn up the music and rush your costumers? I think there is a risk. If consumers shop and leave quickly, the customer turnover may be large, you may get more customers served. But there is a doubt whether the customer loyalty is high in this condition. If the customer is bothered by the loud music, will they come back and shop again? Make the decision wise.