There are certain families that are taking over the world’s news. Some of them include President Trumps family, the Obamas, the Gates, the Beckhams, the Jonas Brothers, among others. However, there is only one family that basically rules Instagram and social media in general, and that is the Kardashians. With all the sisters carrying more than 74 million followers each, some even crossing 130 million followers, people all over the world know who they are.
Picture from Forbes.com
However, just yesterday, one of the sisters made the headline of Forbes in what can be basically be the most important and relevant of all time, being named the world’s youngest self-made billionaire. Kylie Jenner, daughter of mothers Kris Jenner and Caitlyn Jenner, started her fame as part of the reality TV show: Keeping Up With The Kardashians. As her fame grew as well as her Instagram following, Kylie Jenner took advantage of the situation and started her own company, Kylie Cosmetics by Kylie Jenner.
Kylie Jenner basically used the 4´c in perfection. In the communication side, she used her hundred and thirty million follower platform on Instagram. She was creative in a way that she was “there” with her consumers along the way, where she used the products herself and showed their customers how to use them. In the convenience sector, she used the Instagram platform to sell almost everything online. With a swipe up from her Instagram stories, customers were directed to her website to buy their products. Her costs are somewhat affordable, on par with the market she placed herself in. And finally, she gave the consumers the wants and needs they think they want. People want to look like her, have the same things like her, even have the same makeup. She branded and marketed her makeup line perfectly.
Image from Forbes.com
The newly published article named 71 billionaires under 40, where more than half of them were self made. This article has sparked major conversation among social media. People have, lets say, mixed opinions about Kylie being named a “self-made” billionaire. Many of the conversation focuses on the fact that Kylie had so much help from her family. Others say that her billion dollars are part of the hype her family currently has. Meanwhile, the rest of them, me included, think that Kylie had indeed a platform and millions of dollars to her name. She, however, used everything she had at her disposition to elevate herself and everything she wanted to do.
Anyways, thats the scoop for today 🙂
References:
Chaykowski, Kathleen. (2019, March 5). The World’s Youngest Billionaires in 2019: Meet The 71 Under Age 40. Retrieved from <https://www.forbes.com/sites/kathleenchaykowski/2019/03/05/the-worlds-youngest-billionaires-in-2019-meet-the-71-under-age-40/#6087301a411e>
The article has caught the attention of many and sparked social media debate. Many argue that the term “self- made” does not apply to her situation since she was born into a wealthy family. Although I agree that she probably had more opportunities and funds at her disposition, Kylie Jenner should be given merit for her success. As you mentioned, she took advantage of her family’s popularity and transformed it into a multi-billion company. At the end of the day, she has become an independent entity at the age of 21, something that few have achieved. It would be interesting to know whether she is involved in any non-profit organization or whether she donates some of her revenues to charity.
I saw this headline as well and one word immediately flooded into my brain- imposter.
Everyone I know knows Kylie Jenner, and “self-made” may be too strong of a term in her case. However, learning from your post that she was the only female entrepreneur in the entire Forbes magazine- that is even more shocking. This definitely plays on the feminist movement, and I think although many may be critics, this can be extremely inspiring for little girls all around the world who may want to start their own company some day.
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