As China is a country with huge population, Wal-Mart is willing to win more profits. Actually, as a Chinese, I think it does succeed. There are several reasons I can think of that leads Wal-Mart to success.

First, the target market is clear and the price is relatively low. Wal-Mart focuses on consumers in middle class and lower, which takes up a great percentage of total Chinese. Because of relatively low prices of goods, people can afford them.

Also, the locations of Wal-Mart in China are mostly distributed near neighborhood units. Therefore, people can get the goods they want conveniently.

Apart from that, since Chinese cook almost every day thus the food resources require being fresh. Wal-Mart provides fresh food materials and it wins the fond of Chinese.