What makes companies top? Well, there are several factors; however, one of the most important factors is the leadership.
Leaders are those people who inspire us, organize us, and lead us to an ambitious goal. A good leader is brave to admit his or her faults.

Glenn Kelman who is the leader of Redfin, which is an online real estate brokerage firm, is very humble. The firm gives 2/3 of the commissions, which are charged by traditional agents; while, real estate agents disliked it, and blacklisted the firm. Kelman then set up a blog talking about the bad aspects of real estate as well as his self-criticism and company’s internal suffering. Customers loved the behavior and the company’s blog. More and more customers started believing in Redfin, and the business grew significantly. Thanks to Kelman’s modest attitude, the company gains more success and reputation.