https://blogs.ubc.ca/joshk/2010/11/02/making-friends/
After reading Josh’s post on social marketing, and the influence that social medias such as twitter, facebook etc have on our lives especially with regards to making and keeping in contact with friends. This idea got me thinking, and I realised that some marketing campaigns are tapping directly into this social trend. For example the advert for the new Windows 7 phone. It plays on the current social trends of being connected 24/7, especially on our mobile phones. Whether it’s email, facebook, twitter, bbm there are various ways in which consumers stay connected on their phones. Think how often you see students wandering aimlessly around campus glued to their phones, I know that I too am guilty!
I believe this is an extremely effective campaign as it relates to the current social trends, but in a humerous way. Something that we as consumers can relate to. The target market that they are going for, are obviously consumers who want to stay connected, but not to the extreme (this phone perhaps would not be appropriate for Josh’s friend whom he mentions in his blog!)
It is therefore clear that as Josh argues, yes social marketing through the use of social media is extremely effective and is a huge phenomenon with millions of consumers world wide tapping into the resources of social networking sites whether it be through their computer or mobile phone. Yet it must be recognised that this is not desirable for all consumers, some want to live in the real world and demand new, innovative products to provide this such as the new Windows 7 mobile phone. Yet unfortunately I am not one of these, I play up to the stereotype shown in the advert as I remain loyal to my blackberry. So until then, talk to you on bbm!