I think these 2 adverts are hilarious, it is a clear example of how through marketing competing firms attempt to re-gain market share over one another. The adverts are simply but effective and get straight to the point; we are better than our competitors.
The first advert is from Blackberry, advertising their new touch screen phone an obvious and direct competitor to Apple’s iphone. The message they are portraying is clear, ‘nothing can touch it,’ we are the best. They will quite literally destroy Apple.
However it could not be expected that Apple would take this accusation from arguably their main cell phone competitor, without retalliation. Indeed soon afterwards they released their own version of the advert, arguing that they are in fact the ‘best’. Their message is equally confident, showing that the Blackberry cannot touch them. They are without question the superior products, it’s just ‘simple facts.’
This type of propoganda marketing is unique as companies attempt to influence customers into purchasing their products, simply by arguing that they offer the best