In terms of the most recent data from IDC, in Q3 of 2013 Android made up 81 percent of devices shipped. Apple’s iOS, however, made up only 12.9 percent.
Towards the figures, it seems to be rather obvious that Android dominates market share, but does it mean smartphones with Android system, such as Samsung, HTC and LG also dominate the market? The answer is, no. Data from Canaccord Genuity shows that during the same period the profit apple made made up 56 percent of the profit in the whole mobile device market.
Then, why did iOS only take in 12.9 percent? One of the reasons is apple is the only company who uses iOS, which can also be seen as one of its POD. Moreover, by selling its own APPs, iOS actually made more money than Android did. It shows that figures can sometimes be deceived. High market share does not mean high income. Also, rather than focusing too much on volume and quantity, what apple always does is to focus on quality, creativity and POD, which proved to be successful by gaining more revenue for Apple.
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We can’t deny that Android has much higher market share than IOS. However,apple is the only company which uses IOS while SANSUNG, HTC,LG,MOTO etc,all of them use Andriod. 87.9% of market share dividend into many part.Except SUNSANG, there is nearly no smartphone company can compete with Apple. Such as HTC,LG, MOTO ,all of them just make a loss and continuous loss their market share. However, what i concern is Apple is high profitably but i doesn’t means it will maintain it in the future. Nokia was the leader in mobilephone 10 years ago, but it is nearly bankrupt now. Let’s see how Apple will perform in later days.