There are many “Get Paid To…” initiatives on the web nowadays. There are even entire websites such as Lockerz, SwagBucks, and TreasureTroopers, which are dedicated to providing “offers” with varying reward incentives. These offers range from completing surveys, signing up for newsletters, and clicking advertisements in return for cash, credit, or a chance at a big prize. And how do websites such as TreasureTroopers make money? They’re paid by advertisers for their advertisements and marketing firms for their survey information.

But is information gathered from an individual wishing to quickly finish a survey for a quick buck reliable? Will someone really be affected by an advertisement they watch as a part of an offer on one of these websites? Should firms take this information seriously when considering choices for company growth?

An interesting point to note is that websites like TreasureTroopers often receive complaints regarding unaccredited offers. Get Paid To websites also often have hidden catches in the fine print – customers may not be able to claim their cash until they accumulate a certain of credit. Some are even known scams, claiming that completing offers will enter one into a draw for a non-existent prize. What can companies expect when using information compiled through such methods? Garbage in, garbage out.

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