Tiger Woods, the professional golfer who re-wrote the history of golf, was the top athlete name brand before his adultery scandal. Nike, the sponsor that Tiger Woods signed the endorsement deal with, used Tiger Woods in almost all of their advertisements. Having Tiger Woods in advertisements was so effective in a sense of marketing that Nike never used any other golfers to promote their brand. However, after his adultery scandal, Tiger Woods lost many of the endorsement deals except the one with Nike and few others. Nike decided to keep the endorsement deal with Tiger; however, there is not a single commercial with Tiger Woods in it. This makes viewers question whether Nike thinks that Tiger Woods isn’t the top athlete name brand or they are just waiting for him to get back to where he was before.