Month: October 2010

Samsung’s latest phone that has been announced in the global mobilephone market is Galaxy S. This phone is made with the latest technology that it is very technologically advanced and it makes users very convenient when using the phone. Here are some of the specifications of the phone:

Network

HSUPA 900/1900/2100
EDGE/GPRS 850/ 900/1800/1900

Dimension

64.2 X 122.4 X 9.9 mm (119g)

Display

4.0” WVGA(480×800) 16M SUPER AMOLED
mDNIe(Mobile Digital Natural Image engine)

Samsung Android 2.1 (Eclair)

Samsung Apps / Android Market

Various applications downloadable

Social Hub

Integrates SNS, email, and calendar accounts

Android Samsung UI

Multiple Homescreens
Hybrid Widgets

Processor

1GHz CPU Speed

Battery (Standard) Li-pol, 1,500mAh

Talk time : 2G/ 769 minutes, 3G/ 391 minutes
Standby : 2G/ 750 hours, 3G/ 625 hours

Camera

5.0 Megapixel AF camera
Self Shot, Action Shot, Add me, Cartoon Shot, Smile Shot

Video

HD Video Player & Recorder (1280 x 720) @ 30fps
codec: DivX, XviD, MPEG4, H.263, H.264, WMV, VC-1
format: 3gp(mp4), AVI(divx), MKV, FLV, H.263Sorenson

Music

Music Player with SoundAlive
3.5mm Ear Jack
MP3/AAC/AAC+/eAAC+/OGG/WMA/AMR-NB/AMR-WB/WAV/
MID/AC3/IMY/FLAC/XMF

Memory

16GB/8GB+ MicroSD(Up to 32GB)

Android Browser

Flash Lite3.1, RSS reader

Multi-touch zoom

Light sensor

Accelerometer sensor, Proximity Sensor, Digital Compass

Additional Features

Layar Reality Browser powered by Tele Atlas
Swype, Write & Go
ThinkFree
Aldiko e-book

Samsung’s Galaxy S phone’s hot competitor is Apple’s new iPhone 4. Apple has been very successful with their iPhones and they are looking forward to dominate the global mobilephone market with their new iPhone 4. Here are some specifications of the phone:

GENERAL	2G Network	GSM 850 / 900 / 1800 / 1900
	3G Network	HSDPA 850 / 900 / 1900 / 2100
	Announced	2010, June
	Status	Available. Released 2010, June

SIZE	Dimensions	115.2 x 58.6 x 9.3 mm
	Weight	137 g

DISPLAY	Type	LED-backlit IPS TFT, capacitive touchscreen, 16M colors
	Size	640 x 960 pixels, 3.5 inches
		– Scratch-resistant oleophobic surface – Multi-touch input method – Accelerometer sensor for auto-rotate – Three-axis gyro sensor – Proximity sensor for auto turn-off

SOUND	Alert types	Vibration, MP3 ringtones
	Speakerphone	Yes
		– 3.5 mm headset jack

MEMORY	Phonebook	Practically unlimited entries and fields, Photocall
	Call records	100 received, dialed and missed calls
	Internal	16/32 GB storage, 512 MB RAM
	Card slot	No

DATA	GPRS	Class 10 (4+1/3+2 slots), 32 – 48 kbps
	EDGE	Class 10, 236.8 kbps
	3G	HSDPA, 7.2 Mbps; HSUPA, 5.76 Mbps
	WLAN	Wi-Fi 802.11 b/g/n
	Bluetooth	Yes, v2.1 with A2DP
	Infrared port	No
	USB	Yes, v2.0

CAMERA	Primary	5 MP, 2592 x 1944 pixels, autofocus, LED flash
	Features	Touch focus, geo-tagging
	Video	Yes, 720p@30fps, LED video light, geo-tagging
	Secondary	Yes, videocalling over Wi-Fi only

FEATURES	OS	iOS 4
	CPU	1 GHz Apple A4 processor
	Messaging	SMS (threaded view), MMS, Email, Push Email
	Browser	HTML (Safari)
	Radio	No
	Games	Downloadable, incl. motion-based
	Colors	Black, White
	GPS	Yes, with A-GPS support
	Java	No
		– MicroSIM card support only – Scratch-resistant glass back panel – Active noise cancellation with dedicated mic – Digital compass – Google Maps – Audio/video player and editor – Voice command/dial – TV-out

BATTERY		Standard battery, Li-Po 1420mAh
	Stand-by	Up to 300 h (2G) / Up to 300 h (3G)
	Talk time	Up to 14 h (2G) / Up to 7 h (3G)
	Music play	Up to 40 h

Both of the phones from Samsung and Apple have pretty similar specifications. They have the slightly different exterior designs and details; however, they both have a very appealing look that they are the top selling phones in a current market.

Samsung has been in a global mobile phone market long before Apple has entered. However, Apple has been growing so fast that now it is standing next to its big competitor, Samsung.

The price of these phones are very similar to one another. Samsung’s Galaxy S phone is priced at $ 663.59 and Apple’s iPhone 4 is priced at $659.99.

As both of the phones have similar specifications, similar designs, and price, one of the companies who comes up with sustainable comparative advantage will be successful in taking the biggest share in the market.

Would Porsche be able to overcome their competitors who have been in a center of this market for a really long time?

Ferrari, Lamborghini, they both are the high-end Super-Car manufacturing companies that have been respected by many car lovers. They have been designing their cars in a way that can attract the customers’ attention and make them fall in love with them. They also have the truly amazing performance figures. However, since their target segment consist of people who have high income, they put a price tag so that only people who earns high income annually can own these cars. Their new base model cars are Lp560-4 and 458 Itaila. They have the price tag starting from $260,000 to $300,000. Even though the price for these vehicles are very high, Ferrari and Lamborghini managed to attract a lot of customers every year. In fact, their number of sales have been increasing year after year.

Porsche is also known as a performance car manufacturer and it also has a long history in a performance car industry. Porsche has recently announced their all new 2011 Porsche GT2 RS. This car is truly amazing in terms of performance. This car would be a good match against its rivals LP560-4 or 458 Italia. Porsche mainly focused on building this car for track use; therefore, it provides the excellent grips all around the corners. The exterior design of this vehicle is also truly amazing. It simply attracts all the car lovers’ attention. However, there is one thing that might be the weakness of this vehicle compared to its rivals, the price. The base MSPR for this vehicle starts from $ 297,000. If you add few more features to it, it will go well over $ 300,000. This price tag is somewhat higher than its rivals LP560-4 and 458 Italia.

Porsche will need some good marketing strategy and positioning strategy to stay healthy in a market against these long lived rivals.

Equus

It is a new flagship vehicle of Hyundai motor company which will make a debut in US market in late fall of 2010.  This luxurious vehicle will be sold in price range of 50k~ 60k US dollars. All the US models will be fully equipped including VIP massage system on all seats, intelligent cruise control, intelligent seatbelt system, and many more luxurious features. Hyundai has been rapidly expanding their market in US ever since 1986. The United States of America, that is where almost all the motor vehicle producing companies come together and compete with one another to expand their markets. Hyundai has been very successful in expanding their market and looking forward to be on top in near future.

However, there’s one problem with their marketing strategy. They are lowering the price of the cars to attract customers in US. Equus, which will make a debut in US market in late fall of 2010, is sold for over 100k US dollars in Korea. They have lowered the price of this car by at least 40k US dollars to compete with other luxury brands like Lexus, and BMW. Hyundai motor company is making more than half of their revenue from market in Korea. From the Korean customers point of view, this huge price down on Equus for US market can be very disturbing because, they are paying extra 40k US dollars to drive the same car. This price down on Equus for US market might lead to potential decline in loyalty from customers in Korea.

Is Hyundai motor company going to take a risk of losing loyalty from customers in market where they make more than half of  their revenue, just to expand their market in US?