Car industry spends a huge amount of money every year in marketing to increase the sales of the vehicles. Whenever the car manufacturing company come up with a new model for upcoming year, they advertise their new models and expect those models would sell. Without marketing, the company would not be able to promote their brand, new model line ups, and etc,. Marketing helps the businesses to build their brand value as well as promoting their products. The cars are the products that cost a lot of money especially when you are buying a brand new one. As the price of cars being very expensive, people tend to think, research and take more time on deciding which vehicle to pick out of all the alternatives. It is known fact that the car manufacturer with better marketing strategy sells more vehicles than its competitors. This is because consumers rely heavily on marketing such as ads on TV, newspapers, radio, and magazines, when purchasing the products that they are not fully aware of or when the products are very expensive.
Without marketing, the car industry would have hard time building their brands, selling their cars, promoting their new line ups. However, using effective marketing strategy is also very important when trying to succeed in the market.
