NCR Corporation has managed to integrate retail operations by merging online and traditional shopping by allowing consumers to engage in retail shopping on their endless aisle kiosk. The kiosk allows consumers to check for availability and colors of clothes, search for related complimenting accessories and even pay or order items via the kiosk.
Watch the video below for more details on the functions this amazing machine provides.
Through the production of such machines, NCR has revolutionized shopping by blurring the lines between in store and online shopping. Consumers are now able to effortlessly gain access to clothes and accessories that interest them without going through the hassle of hunting for the pieces by themselves. Furthermore, NCR now plans to bring this technology onto the mobile application platform, allowing consumers to shop at any time and location.
This breakthrough in the retail technology has reiterated the need for information technology and systems to gain a competitive edge today. Given the variety of shopping methodologies, retail firms that refuse to innovate stand to lose customers due to the hassle of traditional shopping and uncertainties in online shopping. Therefore, the firm that provides shopping with highest convenience stands to benefit.