The post by Karlyn Evans, is a great example of how consumer views of a company are an integral part of their success. In her concluding sentence she summarizes this idea by saying “ this ethical and operational blemish on Avon could skew not only employees but consumer views of the company as whole.” It goes to show that if a company makes a big enough mistake, the consumer will only perceive them as that one negative and nothing else. For example, a huge reputable company like Nike took a severe blow when evidence of their child sweat shops surfaced. Over a decade after this happened, Nike is still recovering, making a continuous effort to improve brand image and consumer perception.

In our current times, the average consumer is bombarded by a plethora of products in the market. This vast amount of choice is the catalyst in the heavy value that is placed on a consumer’s perception of a product. In Avon’s case, if the word that they mistreat their employees continues to spread, as we have seen in many other cases, their reputation, and consequently their business, will deteriorate.

Photo Credit: OLX