“Nintendo Distancing Itself from the 3D in 3DS“
Gizmodo, a popular blogging site on new technology trends, wrote a blog about the to-be-released Nintendo 3Ds. The Nintendo 3Ds is the first 3D gaming system. Being the first of its kind in the industry, I would place the product in the Introductory Stage of the product life cycle. To ensure the success of this product, Nintendo would have to carefully consider the 4Ps of marketing.
- Price: In the introductory stage, Nintendo could set a premium price for those who are eager to try out the new to the world product (skimming).
- Product: Customer service (repair facilities)
- Promotion: TV ads, Youtube, Social media (technology blogs)
- Place: The N3Ds should be available for purchase at major electronic retailers such as a Best Buy and Futureshop, as expected by their customers.
However, the article brings to the company’s attention that there may be a segment which may not be able to make use of the 3D feature of the new gaming system. In my opinion, Nintendo has no need to be concerned about the possible draw back as long as the segment that cannot benefit from the product is not substantial (the population being too small to affect the potential revenue that can be generated from the product). Furthermore, if the manufacturer collaborates well with the retailers in implementing refund-policies, then customers who cannot see the 3D effects would not bad-mouth the Nintendo for defective products.