The annual sustainable brands conference 2011 was held recently, and the two big sports giants Adidas and Nike each gave a presentation on their various strategies and plans for sustainability. Nike first gave an impressive advertisement which consisted of recycled advertisements from their past campaigns, while Adidas made a high tech presentation about their sustainability strategy. Both companies strive to make a difference in the world by becoming more environmentally friendly and sustainable but both have different strategies in order to enhance their brand image as well. It is very important for companies to differentiate their strategies and create a unique image that will attract both consumers and investors. As Nike and Adidas both have similar images, they each have different goals and visions which they try to show to the public.

(3- Sept. 15 Ethics & Decision Making)

(6- Sept. 27 Brand Pos. & Value )

(http://unicyclecreative.com/wordpress/2011/06/nike-vs-adidas-who%E2%80%99s-winning-at-sustainability)

Famous Spanish based company Zara is one of the fastest expanding clothing chains in the world. The key factors in Zara’s success would be the affordability and designs which has a massive appeal to consumers of all ages across the globe. But the definition of success varies amongst different stakeholders. Investors of the company, for example, who are often on the top of the corporate ladder, would be extremely pleased at the growing rate of profits and expansion of the company. But the workers, on the other hand, who tend to be on the lower steps of the corporate ladder, may not be so pleased with the way the Spanish company expands by relocating factories to cheaper locations which causes job losses. The balance between ethics and successful clothing companies have long been a struggle as rapid expansion often leads to the sourcing of cheaper materials and labour. It is extremely important for clothing companies to focus on social responsibility as lack of it could lead to serious damage to the company’s image, and eventually their success. And especially in today’s consumers who are more conscious about a company’s social responsibility, clothing companies should start realising the full extent of the importance of social responsibility.

(3- Sept. 15 Ethics & Decision Making)

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!