A Wider Perspective

Watch this to understand the blog post!

Hype and build up around a product is a good thing – it is word of mouth marketing and it creates motivation for a consumer to buy and try out a product.  However, a hype too big has reverse effects, especially if the product doesn’t live up to the hype.

My friends and I have a love for the TIM TAM SLAM! The sensation in your mouth when the chocolate reacts with the hot tea is this volcano explosion on your tongue that takes your taste buds to a whole other universe.  The other day, we introduced the TIM TAM SLAM to another friend of ours, she had no idea what it was.  Naturally, we hyped up the experience and made it comparable to no other.  We described it as “out of this world” and some of us couldn’t even finish out sentences.  The conversation went something like this “you have to try it, oh my gosh its the most amazing thing in the WORLD.  You just…oh my gosh its just so good!!!!”

The hype was there and when our friend tried her first ever TIM TAM SLAM and we all awaited in anticipation to see her reaction – she, much to our disappointment, said “oh that’s it? Its good but you guys built it up WAY too much”  Our excitement and slight overreaction to the product ruined the product and experience for our friend who tried the product with extremely high expectations.  Just something to think about and to keep our marketing minds rolling 🙂