A Wider Perspective

Having seen and read numerous blogs of fellow marketing classmates, I decided to extend the search and look at some very well established marketing blogs – ones that made it onto Forbes Top 50 list!

The blog that really stood out to me was Church of the Customer.  The blog really focuses on what I think is the most interesting part of marketing – the  consumer!  Marketing strategies can be overly fancy and elaborate.  But, at the end of the day, they’ll mean nothing if they don’t resonate with their market.  In the blog’s latest post on April 1, they introduce a very whimsical idea that recently launched – FanAuction.  FanAuction is a marketplace where businesses and buy and sell their social media fans.  So for instance, twitter followers and facebook “like-ers”.  With the dramatic impact social media has on a company nowadays, perhaps FanAuction will be a big hit for all businesses since everyone is looking for more followers and a larger market!