To me, Five Dollar Footlongs campaign is a great idea by Subway for many reasons, stemming from the fact that is is very cheap. Offering a footlong sub sandwich at this cost has many benefits. First of all, it gets people who already frequently buy subway sandwiches, ones who buy 6inch, to rethink their choice and opt to up size their purchase to a footlong because the price difference is not to large. Secondly, by having a low price it will attract people, who are not subway regular sandwich purchasers, to try the product for the first time. Thirdly, its seemingly low price gives customers something to talk about, and subway will have customers talking and advertising their product via word of mouth. This Five Dollar Footlong campaign has become so large that it has seem to become what subway is known for, and it has certainly changed the behavior of other restaurants in the fast food industry.
