Are ads on youtube actually beneficial for the advertiser? Given that Youtube gets a lot of traffic and can somewhat derive your perferences from the videos you have searched for in the past, this seems like a perfect place to advertise. However, what if the advertisements you are forced to watch do not appeal to you or you are just not in the mood to have to sit through an advertisement before getting to your video. This could prove to be a huge problem for the company/product that is advertising because the viewers could develop negative impressions on the company/product. No matter how good the advertisement is, some people will only see the advertisement as a troublesome obstacle to view the video they intend to watch.
For me, I am one of those people that find that these advertisements before videos to be frustrating to sit through(because refreshing the page does not help). So although I do remember the company or product these advertisements are promoting, I have started to develop a negative impression on all of those company or product.
So in the end is this advertisement outlet a good or bad one. On one hand the product will get lots of exposure, however on the other hand the product have develop negative impressions in people.