I found this blog which talks about how newspaper/print advertisement revenue has gone down to record lows because of the increase tendency for marketers to advertise through an electronic medium. The blog’s reasoning for the increase popularity for advertising over the internet is because it is a much cheaper form of advertisement, which I agree with completely. Furthermore, I believe because the internet has become such a huge part of people’s lives, advertisements on the internet have begun to get more exposure then newspaper advertisements. As well, because of the increase usage of mobile phones and tablets, people are finding that using the internet as their news source a much more convenient way then having to go to the store to pick up a newspaper. Another way the internet is better than newspapers is the fact that news on the internet can be constantly updated, so it is more up to date. Also, on the internet you could have more customization in your advertisements, such as pop-ups and video advertisements.
So given all these points I do see that amount of newspaper advertisements are going to continue to decline, while advertisement over the internet is going to increase significantly. And the main reason for this is because I believe that newspapers are becoming obsolete because of the constantly growing convenience and accessibility of the internet.