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Marketing Blog #10

I found this very interesting article on how Amazon has just released Cloud Music Player and Drive. From my understanding program will allow you to upload your music, video, documents and photos files onto the “Cloud” or internet, and allow you to access from a mobile such as your Android phone. This seems like a really cool idea because of many reasons. For example your phone may not have the same file capacity as the cloud(you are able to upload up to 5GB or 20GB if you purchase the files from amazon). Secondly this could be really convenient if you work from multiple computers/stations, so you could just put your files onto the cloud and access it elsewhere. Also, you could probably share your files on your cloud with other people. Finally, the most important factor, for me, is that you are able to access this cloud from anywhere, given that you have internet capability.

So is this a good move by Amazon?
I believe that this is a good step for them to take. First of all they providing a service to the growing number of internet users which will help them get the Amazon brand out and well known. Secondly they are showing themselves as innovated by effectively taking advantage of the Internets capability thereby strengthening the Amazon brand. Also, Amazon is pulling people to buy music from Amazon because if you purchase files from Amazon you would be able to increase your cloud capacity from 5GB to 20GB. So all in all I believe Amazon did a great move by launching this product.

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