Innovation of Apple
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I consider Apple to be an entrepreneurial company. Over the past decade, they have thoroughly established themselves as one of the more profound and efficient companies worldwide. Their recent innovations, such as the IPhone and the MacBook have been a huge hit, and continue to sell at a rapid pace.
When Apple initially entered the technology market, they had to take risks as to wether their products would either be successful and generate large revenues, or unsuccessful and suffer some loses. However, Apple quickly took the spotlight as most of the other competitors in the market could not match their innovation.
Apple is a tough competitor to oppose since it is actually four diverse and thriving companies all wrapped up into one. It’s a hardware company, a software company, a services company, and a retail company. Most technology companies in the world can only manage one or two of these disciplines, however Apple is unique and has all four entities working in harmony, which leads to their successful ways.
Citation: “History of Apple Inc.” Wikipedia, the Free Encyclopedia. Web. 8 Nov. 2011. <http://en.wikipedia.org/wiki/History_of_Apple_Inc.>.