Apple products are one of the easiest products to recognize. Over the years, they’re strengthened their brand cache, leading to customers queuing overnight just to acquire their new products. They’ve been on top of the game in the technology world for quite a few years, and even after Samsung came out with their Galaxy smartphones. Their point of difference between other brands is their brand cache, design and easy syncing of devices (itunes and icloud). However, Apple is slowly losing its foothold in the industry.
As of recently, Apple released two new phones. The Iphone 5s and the Iphone 5c. The 5c is the cheaper and lower quality version of the iphone 5s. Possibly targeted at the younger crowd (especially with the neon candy colors). The iPhone 5c is also somewhat like a plastic version of the iphone 4s. Users want to see radical changes in new generations of iphone. The ipad mini, that was released last year was also similar to the ipad 2, running on the same dual-core A5.
As a loyal apple fan, I must say that I was pretty disappointed in the new apple products. The new products are getting boring because of their lack in progress. Blackberry failed to improve their product softwares and phones, leading to their downfall. If Apple does not release anything revolutionary, they will soon lose their foothold in the industry.
Finklestein, Sydney. “The End of Apple as We Know It?” BBC. N.p., 5 Sept. 2013. Web. 7 Oct. 2013. <http://www.bbc.com/capital/story/20130904-the-end-of-apple-as-we-know-it>
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