Everyone knows what Coca Cola is. That thirst quenching soda that hits the spot on a hot sunny afternoon. In Mexico, they sell coke too. But with a tinge of difference from the coke that we’re all too familiar with.
Mexicoke, is coke sweetened with sugar, instead of corn syrup, and more delicious as justified by its supporters. But when Francisco Garza Egloff, Coca-Cola’s Mexican bottler, let slip that they might be changing sugar into corn syrup, cries of the mexicoke lovers resounded. The cries were loud enough for Arca continental (Coca-Cola’s mexican bottler) to vow only to use cane sugar for mexicoke. This seems like buyer power coming to play. The mexicoke supporters might come in a small group but they were able to dictate terms with Arca, ensuring that the mexicoke they love, will never change its ingredient.
Never doubt the power of consumers because ultimately, the customers are always right.
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