I was reading a fellow Sauder student, Nydia Gunawan’s blog and came across an interesting article. McDonalds is starting to offer a healthy menu to consumers. However, it comes across as ironic to many people that McDonalds is offering a healthy menu because of their poor reputation (of selling oily, fried food). No thanks to their poor reputation, parents often shun the fast food chain, in fear that their children will get addicted to fast food and grow into obese little thumbs. This could potentially inflict harm on McDonalds’ profits. So a change in their business model would be logical. In the past, their value proposition was the Everyday Value meal. Cheap fast food that would entice customers because of the price. But people nowadays value the phrase “You are what you eat” and unfortunately, McDonalds screams the word “FAT”, leaving consumers avoiding the fast food chain as a whole.
Therefore, I think it is quite smart of them to change their value propositions to Healthy McDonalds Menus. Slowly changing the way consumers view them and conquering the world day by day.
Leave a Reply