Snapchat’s the new photo app that almost everyone’s into. Initially used for snapping nudies, the app has found its way into the selfies industry. I used snapchat on a daily basis just to inform my friends what I’m up to instead of updating my facebook status or posting it on twitter. Snapchat essentially posts a threat on facebook and many other social network sites. And facebook being what they always do, tried to buy snapchat for $3 billion but…failed utterly.
The alternative to beating a competitor isn’t always acquisition. Snapchat isn’t really a sustainable business because after awhile, when users get bored of the app, they’ll stop using it. And soon, snapchat will come to a bust. Maybe all facebook has to do would be to wait for users to get bored of the app while coming up with a more sustainable business strategy for facebook.