An Unseen Toll We’ve all seen it: scrolling through Instagram and seeing hundreds of posts from travel destinations across the world, with their heavily filtered,…
Creativity in Marketing to Inspire Sustainable Change
Green Persuasion Posts
A strong branding strategy contains many elements, stitched together through cross-functional collaboration and end-to-end thinking. But perhaps the first elements a consumer notices about a…
When we think about the climate crisis and the key drivers of greenhouse gas (GHG) emissions, it seems easiest to target the sectors that have…
The planet’s resources contribute to a great proportion of life-saving medications, with 70% of modern antibiotics and cancer treatments derived from natural organisms (Jones, 2024).…
What is the magic ingredient for digital marketing; the component of the consumer lifestyle that B2C firm awareness and engagement entirely depends on? Search engines…
As the world enters the so-called Fourth Industrial Revolution, characterized by disruptive trends in the digitization of the manufacturing sector, a single question arises: Can…
The commonly observed trickle-down effect suggests the promising runoff effects of luxury fashion houses undertaking sustainability initiatives. This phenomena occurs when a fashion trend moves…
The carbon footprint of a cheeseburger is 4kg of CO₂ equivalent gases, the same emissions as half a gallon of gasoline — an occasional Happy…