Green Persuasion is an ongoing project exploring how creativity — in all its forms — is a necessary component for marketers to leverage in inspiring sustainable, substantial change. Marketing is the driving force behind each and every action we take; when brands convince consumers that sustainability is an unmet need, the outcomes can be transformational.
“The best way to predict the future is to create it.” (Peter Drucker)
The overarching goal for this blog is to harbour an understanding of what exactly sustainable marketing looks like. How can businesses shift how society operates and reverse the detrimental impacts of the so-called Anthropocene?
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