I found this article to be very interesting in knowing how will Blackberry respond with their huge amount of loss on their fortunes. In order to increase the amount of smartphone sales in the market, BlackBerry decided to launch a new operating system called BlackBerry 10. It was specifically designed for smartphones and it also has a few numbers of mobile carriers which supports BlackBerry 10. Unfortunately after a recent survey, Google’s Android and Apple iOS is still the two most dominating operating system in the market. Although there were many positive feedback regarding the new BlackBerry 10, it is still inferior to the two biggest operating system market. The main selling point of BlackBerry 10 is that it allow the strict separation of applications and content for personal life and work, which may attract companies that do not yet let staff use their own devices. It also allow users to see and deal with messages, tweets and so forth in a central “hub” without needing to switch applications.

It seems BlackBerry isn’t the only one trying to rise in the market, Microsoft’s Windows 8 mobile operating system was also facing similar problems. However, BlackBerry has more current users than Microsoft which makes BlackBerry more superior than Microsoft.