Month: September 2010

So every now and then, whether its for a business project or I so happen to randomly come across such date, I will frequently read about how much a company has invested into marketing its product.  Millions of dollars will go into promoting a certain product.

But now I think, is it really worth all that money?

Lets name a few examples of marketing, commercials for example.

When we watch commercials, rarely do we see one that amazes us and stands out. In my opinion, of a few hundred different commercials I watch, I will come across one where I will note the creativity of the commercial and recognize the product for it. But what about the “other” few hundred? As subjective as it is, it seems that so many companies will end up wasting so much time and money towards marketing failures.

So could it not be possible to use a lot of money towards a different marketing strategy? Something simpler yet effective enough to get its idea and product across?

IPhone 4 vs Galaxy S? Which is better? Which do we want?

Living in Canada for almost 13 years now, I have the privilege of living in the Apple generation. We have seen from the basic Apple Ipod to the more advanced IPhone 4. With so many new versions coming out for every Apple product, it is hard to keep up with the new available functions, let alone buying the latest model.

With the availability of the IPhone 4, it seems that it has lived up to hits hype.  Really, we have all seen the so many commercials showing us consumers of its functions. You can edit videos, have an application that constantly monitors your location without the use of a GPS, and so on. I probably listed 2 of the hundreds of thousands of application for the IPhone 4. From what I see on TV and what I hear from so many, there is probably no other device that can match the great IPhone 4!

WRONG!

The Galaxy S is a fierce competitor for the top handheld device. Its 4-inch super sharp screen is said by many to be better than that of the IPhone4. Its processor is deemed to be more superior. Of course there are things that the IPhone 4 may be superior at, but ultimately, it can be concluded that the IPhone 4 is not at a level of its own. It competes with the Galaxy S and other devices as well.

But it seems that Apple has beaten these other companies in marketing in North America at least. Many have never even heard of a Galaxy S. It seems that so many of us who are technologically slow are brainwashed into thinking that the IPhone 4 is the only handheld device we should buy. We are fed this non-stop information about that IPhone 4 that we believe we want to buy this gadget of our own accord when it is actually Apple’s effective marketing monopoly and strategy has gotten to us.

Many of us just want the IPhone 4 without even knowing why it is superior to another device. We just want it because it has become the “fad” to buy one. Apple has no doubt marketed its products effectively, as it makes us consumers think high of its products and less of others.