Lululemon, what words come into our minds when we think of this word? Most notable are healthy, high-achieving and eco-friendly. This is of course all due to Lululemon’s marketing campaign that deals with having a healthy life style. Life-style is the focus of Lululemon’s advertisements, and it is super effective.
We perceive Lululemon not as an “evil” product, but rather as a clothing line that is about a natural way of making clothing products. It definitely has taken the “nice” approach which makes it so popular.
As well, the prices of Lululemon products are very expensive. Yet it prides itself on this because it is telling the consumers that each and every product is made with finesse and tremendous amount of time.
Of course, those who wear such clothing are bound to express that they are also eco friendly and strive for a healthier lifestyle. So not only are these people getting the well made products, they are also given the perception that they are people who care about their physique and lifestyle.