After reading Larissa’s post on using STP for her Campus Ambassador involvement, it led me to realize something. For our everyday projects that involve some form of marketing or promoting, we are inevitably using many of the marketing strategies we have learned in class, even though we may not be thinking about it. For example, any marketing project requires the use of STP, whether or not the users distinguish the tactic as STP.
For a small business project that I did in high school, which required me to collect sponsors, and advertise the sponsors on calendars, I had to think about who target, and how to position my project. Although I was not formally educated in the STP process, it was necessary for me to think along those lines in order to have a successful project.
I knew that I had to target local companies who needed their names out to the public, and I had to position my project as one that allowed me to learn the foundations of business, and that the profit would go to charity.
Overall, what I want to get at is that many of us probably have gone through a few recognized marketing strategies ourselves without knowing it, no matter how successful/unsuccessful it was. So it’s really necessary to have these marketing strategies second nature so that next time we approach a marketing/promotional challenge, we know clearly how to approach the situation and what to do.