THE CALCULATING MATHEMATICS OF TOBACCO MARKETING: ETHICS & MORALITY NOT PART OF THE EQUATION
Posted in Marketing Blog on Mar 27th, 2013 No Comments »
The Boards of Directors of all the major tobacco companies are in the business of making a profit for their shareholders; their continued employment and bonus awards depend upon it. The cigarette industry spent $8 billion on advertising in 2010, most of which lured the youth market into future addictions. 1 Worldwide, 5 million people […]