Retail giant – IKEA’s strategy for success in every part of the world.

In October 2nd, 2015, an Ikea-themed art exhibition was launched in England. This is clear proof of how successful Ikea is in the UK. There was another report posted on October 30th, 2012, saying that Ikea had changed the Warrington’s life in 25 years. It had suggested that one in five people sleep on an Ikea mattress, and more shockingly, one in 10 babies are conceived in Ikea beds. Indubitably, a huge success in business is always inseparable with a genius marketing strategy. Ikea is selling similar products with other furniture companies but in a completely different way.

Firstly, the Ikea company itself runs hundreds of research projects in order to learn about people’s lifestyle in different places. Through this process, Ikea researchers are able to understand people’s working habits, traveling habits, and even eating habits, in a specific area. Accordingly, Ikea would sell products that are most convenient for the locals.

Secondly, Ikea employees, which include both the artisan and the designer have tried their best to lower the cost through the productive progress. Consequentially, Ikea is able to provide customers their “breath-taking items” at an extremely low price. For example, instead of explaining the instruction in words, the brand designer draws it in several easy to understanding pictures in order to save the cost in the translating process.

Thirdly, Ikea helps consumers save the delivery cost of furnitures by offering compact cardboard packages. The packages are so convenient that customers could easily carry it in their cars and take it home by themselves.