An interesting article written by fellow classmate Rohanne Taylor caught my attention. IKEA, known as one of the largest furniture companies in Canada, announces that they will dedicate itself to becoming more environmentally sustainable. “After installing a 46-meggawatt plant in Alberta, IKEA will install a 20-turbine wind farm in Pincher Creek, which will ideally produce 161-gigawatt hours of electricity each year.” Rohanne argues that by making more investment, IKEA will be able to demonstrate their effect to be more corporately socially responsible.

My idea is quite similar with Rohanne’s. A corporate should not be just focus on economic reward. Instead, it is more beneficial for the environment and the society to develop in a sustainable way. By using more environmentally friendly energy, IEKA is now on its way to build a supportive industry cluster. In addition, on the marketing side, IKEA has begun selling solar panels for home used in its British stores since this September. In other words, IKEA is also trying to reconceive its products and markets. As a result, all these strategies enable IKEA to attract more customers and gain more profits since it has shown its effect to take care of the society and the environment