In Anthony Peet’s blog he explains how MacDonald’s has become so globally well known. One main reason, he believes, behind the success of MacDonald is that they reshape the entire global market into to several parts according to the tremendous difference of the demand. “For example in India instead of meat they use chicken with typical food of that specific country as demand in South America isn’t the same as in India.” Another important strategy adopted by MacDonald is that they begin to provide new products such as saladand try to lead a healthier lifestyle as the public now concerns more about their health than just getting something to eat.

I agree with his opinion. As a company in a perfect competitive market, it is important for MacDonald to do a market research and adjust their product kind according to the different needs or change in need. Consumers will make their expectations of the brand when they make a decision. If the company meet consumers’ expectation or even perform better than that, they are more likely to take a leading position in the industry. Obviously, MacDonald’s outstanding market research helps them better prepared for the change in the market.