Apple became the world’s No. 1 company with the best brand value. This is a big deal especially when it’s competing with all different types of companies, from McDonalds, Samsung, Intel and Google this is surely something Apple can and will brag about. Apple took over the top position from Coca-Cola because of it’s unique deign, performance and customer service. Apple’s brand value jumped 28% to US$98.3 billion and Google came in second place at US$93.3 billion. The Coca-Cola Co. lost the top spot after 13 years to third place at US$79.2 billion. The brand value is determined by examining the company’s financial performance and how they influence customers to buy their products. As expected technology names saw the greatest change in brand value. Google and Samsung both saw an increase in their brand value. But, Nokia, Yahoo and Blackberry all saw very large declines in their brand values.
I think this article is good because it quantifies what we have learned in lectures over the past month. We’ve focused a lot on how to improve brand value and the tools we can use to increase it. I believe this article shows how to measure it and how important is actually is. I think it also relates to the finance lecture since it shows us how revenue plays into brand value.
Read more on this story: