A blog for exploring business
drblogOver the years, many automobile companies have been shifting towards offering new sustainable cars due to Corporate Social Responsibility, which integrates social, environmental, and economic concerns into their values and operations. Companies like Toyota and Ford offer hybrid vehicles, but no company has yet launched a fully electric zero-emission car. This will all change in […]
Nike and Adidas are both popular athletic clothing and equipment brands that fiercely compete in the same competitive market. You see sports team, athletes, and everyday people sporting either the Nike “swoosh” symbol or the Adidas three stripes. Each sells the same style products for enhanced performance, but they also create different campaigns that they […]
Montréal operated Bombardier’s latest project has been to develop the new C Series airplanes that will first take flight in 2012. However the first task of this challenging journey is entering into the large plane market and taking on huge competitor Boeing Air. The result of this task could either be an opportunity if Bombardier […]
In the material world we hear a lot of I WANT this and I NEED that. We automatically categorize want and need as the same thing, however they are not interchangeable in the business world. A want is something you desire, in economics this is called quantity demanded. It includes you’re willingness to buy goods […]
In business, markets push to meet customers’ wants due to the expectations of the buyers. For example, car companies always have standard features in their cars because customers expect to have a basic level of safety features and standard levels of performance. These expectations vary depending on both national safety regulations and incomes of the […]
Lululemon Athletica is a unisex athletic clothing brand that emulates a philosophy of living well and playing hard, while enjoying a calm “yogis” lifestyle. The technical designs of Lululemon’s ”pre-shrunk, flat-seamed, well-gussted” clothing has set it apart from your average pair of athletic unattractive sweatpants. The clothing makes you, the customer; feel good when wearing […]
First blog!!! For starters I am loving UBC. I am so glad that I chose to come here and study business at Sauder. I’ve met great people and look forward to spending the next few years of my life studying and hanging out on campus. Keep posted for both business and everyday related blog posts. […]