YG Entertainment is gong to release the second audio album for its artist, G-Dragon, in a limited edition of 8888. The business promotes the minimization of sound bending and deformation in live concerts, which seem like points of parity in all audio albums produced by competitors. Like other Korean entertainment businesses, YG signs contracts with groups of 4 to 5 people and try to ‘transform’ them into star. Usually the peoples have outstanding appearances and excellent skills in singing and dancing. However, YG entertainment try to differentiate itself from its competitors by design special outfit styles, hairstyles and performance styles. The business tries to emphasize its points of difference compared to other businesses. For example, Gang Nam Style was extremely popular last year, because YG wants to present a completely different style of performance. The song is passionate, simple to remember and even a little insane. It becomes popular as soon as it comes out. The same concept applies to the band called Bigbang. The fancy dressing style and performance style of Biabang attracts millions of young people around the world. YG specializes in providing fancy and insane performances, and the dressing style of its artists has lead a fashion trend in Asia.

Resources: http://www.ygfamily.com/notice/NList.asp?LANGDIV=K&Page=1&n2PageSize=8&IDX=5251&sType=A&SchKey=&SchTitleN=

http://en.wikipedia.org/wiki/Points-of-parity/points-of-difference