This blog talks about the ways to expand and diversify a seasonal business. Some business may have peak and trough of their sales. For example, a landscape business.

The writer suggests attracting different clientele during off-season. For example, if the consumer segment of a landscape is young family during summer, then mature  people can be attracted by the owner during cold and quiet seasons. In my perspective, it is a great idea. However, the business should have a marketing group to advertise to different clientele, even develop a slogan which can persuade mature families to come to the landscape during quiet seasons.

Additionally, the writer talks about keeping expert employees. It is difficult for a business to find trained employees. Also the training process of new employees can be time-consuming. I agree with the writer that the experienced employees should be kept even during off-season. The  employees can be more motivated because they know that they are not going to be fired after peak season.

Resources: http://www.canadabusiness.ca/eng/blog/entry/4356/