Sep 25 2012
Directionally confused? Apple’s new maps application
Apple has dealt the latest blow in its fight against competitor Google with the release of its iPhone 5.
Apple’s mapping goes in the wrong direction- The Globe and Mail
By dropping Google Maps, Apple has made a huge dent in Google’s core business “because about 40 percent of mobile searches are” location related. This will negatively affect Google’s advertising, putting it at risk of losing businesses that depend on it to literally put them on the map. According to Canalys, a research firm, “60 per cent of smartphones run Android, versus 34 percent for iPhones”, but iPhone users account for half of all traffic to Google maps. By transferring that to its own maps application, Apple could generate even more profit through location-based advertising. By better integrating location services into future iPhones it could keep the anticipation for new phones (and stocks) high.
Apple’s iPhone 5 sold 5 million units within three days of its release.
Apple Maps could help Apple to conquer more of the tech world. With its own program, Apple has the potential to optimize and customize maps for its products and services to further highlight its value proposition of power in simplicity.
Will Apple maps get you going in the right direction? Probably not, but Apple’s move in dropping Google is the right step in its climb to the top.
Apple’s feud with Google is felt on iPhone- The Economic Times
Apple iPhone 5 fever rages despite grumbling over maps- The Economic Times