Recently, Apple revealed the record number of pre-orders for the iPhone 6 and iPhone 6 Plus. 4 million newly released iPhone were sold in 24 hours, and the sales number topped 10 million in three days. We can say that it is a really impressive result for iPhone 6 because iPhone 5s and 5c just achieved 9 million units in three days. Tim Cook upholds the grace of the legendary brand, Apple, and makes new history.

Apple is not the only one choice in the smartphone market, but it must be the most popular one. It is so popular that Apple employees have to queue with regular buyers when the new models are released. Why iPhone can be so attractive to consumers?

From my point of view, Apple dominates the market because of three main factors. To begin with, humanization is one of the dominants. The screen will turn dark to save power when users pick up a phone call. People can take selfies by pushing side buttons. These techniques are very easy to realize for every smartphone company, however, only Apple did them. Also, Apple’s success can be attributed to its marketing strategy. Every Apple’s launch event was hold in a mini theatre, and Steve Jobs, or Tim Cook nowadays, reveals each and every product mysteriously instead of leaking them all on the Internet. Last but not least, everybody works at Apple Genius can passionately teach buyers to use all the functions, even the most basic ones.

Sources:

http://www.cnbc.com/id/102020922

http://bgr.com/2014/09/15/iphone-6-plus-sold-out-status/

http://abcnews.go.com/Technology/iphone-apples-biggest-success/story?id=25510630