“The sales of fake goods is a common problem faced by e-commence sites that allow third partied to sell on their platform”, this is said by a financial journalism professor at FuDan University. I agreed with what he said, because it is really hard for platform operator to ensure the quantity and authenticity of goods offer by this third-party merchants since there are hundreds or even thousand of such merchants on such platforms.
As China is growing up, the life of Chinese people become more busy, along with the rise online shopping mode, more people choose to buy goods they need online instead of go to a retail store. Some girls in China fanatical with buying Make-ups online, because they think it’s more convenient. So many online cosmetics seller are born at this right moment, such as Jumei.com, however as the shop online is control by the third parties, so you don’t know the make-up you buy is a truly one of just fake. Recently, several Chinese online make-up website apologized for the fake cosmetics they sell, they said that it is really hard to figure out ways to ensure that fake make-up doesn’t sell on their platform by third-party merchants. And in China, the supervised power for Internet or online shopping is really small. That’s makes the fake make-up online so rampant.
Also not only in China, in other countries,such as Indonesia, the counterfeit percentage of cosmetics is 6.4%. According to a news report, the profit margin for selling a single counterfeit lipstick from MAC could be as high as $10, so i think the high profit earned could also be the reason why fake make-up so rampant.
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