Monthly Archives: February 2012

Market Segmentation: It’s not for… Who?

Posted on February 5, 2012 by Hannah Martin

[youtube]https://www.youtube.com/watch?v=3iuG1OpnHP8[/youtube] This weekend whilst watching TV I happened to stumble across Dr. Pepper’s new ad campaign for a diet drink whose slogan is “It’s Not for Women.” The commercial involves an action-movie setting with an intense car chase and a … Continue reading →

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