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Entrepreneurship and the Evolution of Fitness
With childhood obesity increasing and the world becoming more technologically dependent, there is no shortage for arcade gyms. Lenny Lowestein, previously a vice president for 24 hour fitness, realised the potential for a new type of gym; one that would … Continue reading
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What Matters.
In coming home from University I arrived in my small home town. Whilst driving through I noticed pretty substantial changes, considering I have only been gone for a month. The town sign has been modernized to include computer graphics, swirls … Continue reading
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When Sex Doesn’t Sell.
American Apparel, known for its off the wall clothing, anti-sweatshop ethics, and scandalous clothing advertisements is running into torrential financial debt, quoted earlier this year at $120.3 million. However if the company is to recover will consumers still flock to … Continue reading
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The Internet and the Television: Recovering Advertising Revenue
Advertisements are disappearing from newspapers and reappearing in mass quantities on television and the internet. Surprised? With the fall in the economy spending towards advertisements shrunk as companies tried to prevent themselves from going under. Now with companies beginning to … Continue reading
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Be in Your Own Commercial! Now that’s a marketing strategy.
“People pay more attention to what their friends send than what marketers send,” praises Richard Tabaccowala. 1 Cosmopolitan is releasing a new advertising campaign that uses facebook, allowing viewers to insert their photo and those of their friends into an … Continue reading
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Children of Today, Brand Name Consumers of Tomorrow.
On October 11th, 2010 Nickelodeon will release a new animated children’s based series, “Zevo-3”. The series includes 3 hero characters all fighting against the evil Stankfoot. A uniquely named villain, I think not. The company behind this new cartoon is … Continue reading
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Hello world!
Signing in from Vancouver. First day of Commerce classes, therefore the beginning to becoming a business sensation.
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